“Our professionals provide a strong coaching program based on continuous trainings to empower diverse sales force for better performance and productivity.”



  • Power Purpose-Led Organizations
  • How your company culture can be your competitive advantage?
  • The positive psychology


  • Discover and begin living your core values
  • Tell your story and transform your life
  • Overcome limiting beliefs
  • Develop your emotional intelligence
  • Level up your mindset
  • Build your personal branding
  • Develop your self-awareness


It is a 2 Days Program with extensive role-play, exercises and discussions, during which all members of an organization will benefit from a fully interactive and thought provoking workshop.

This training provides the learner with a range of tools and techniques to improve confidence and build self-esteem. It also enables learners to raise their self-awareness and self-management whilst taking into account the culture and environment in which they operate.

Participants will leave with a solid baggage on how to handle situations and people with appropriate assertiveness and confidence, manage the negative emotions that undermine confidence, use a range of tools and techniques to be more assertive and confident, improve cooperation from others to raise work place performance and enhance the use of personal behavior to effect and influence the behavior of others.





In the four modules of Brain Power, you explore and develop your creative and innovative thinking skills, master techniques to improve your memory and boost your reading ability. This program will increase your potential and personal effectiveness by helping you to access more of the dormant powers of your own brain. Brain Power is a real ‘Wake Up’ training for the overworked mind.

As a result of attending this program individuals will be able to :

Generate more creative and innovative solutions

Solve problems quicker

Read quicker

Understand more

Take better notes at meetings

Structure better presentations

Recall more information





Where a number of people are working together there will usually be some conflict – it is almost impossible to avoid it completely. The important thing is to be able to understand the true causes of any conflict and to have the skill to manage it constructively (for the benefit of the business) while maintaining positive relationships with everyone involved.

Conflict Management helps participants to communicate with the right people in the right way, identify and adapt their style to different types of people by learning about other people’s interpersonal styles and see themselves as others see them and diffuse a situation efficiently and effectively.

By the end of this workshop, people will learn how to:


Analyze a conflict situation and identify the root causes

Appreciate the various forces at work and the points of view of all parties

Identify the Interpersonal Styles of all the people involved and use the best approach with each of them

Minimize the impact of emotions and enable rational discussion

Agree on a common objective

Apply good questioning and listening skills

Use a systematic conflict resolution process to achieve an acceptable decision

Manage relationships effectively despite differences

Appreciate that conflict is often healthy, and if properly managed can produce positive outcomes for all parties





The “Heart Work” program provides a basic understanding of what emotional intelligence is, why it is important for the individual and for organizations, and how to improve it and apply it in the workplace.

“Heart Work” adds a new dimension to other known EI approaches by pioneering and launching the concept of “Organizational EI”. Working with “Organizational EI” will help your organization make the best use of everyone’s talents, grow the human capital and create better bottom-line results.

How? This is by creating a more productive and harmonious working environment, handling feelings like anger, pessimism and envy, minimizing conflicts and turning opponents into active co-players, solving problems by empathizing with other people’s feelings and finally by developing a personal EQ action plan.





This program is ideal for people from any business function who are looking to develop their interpersonal skills and achieve greater business success.

It is also designed for those being developed for executive responsibilities and is particularly appropriate for people who do not have staff reporting directly to them but do have to work with, and through, others.

Working with and through other people is critical for business success; these can be your peers, your direct reports, your boss and other senior managers, or people who are external to your organization.

This dynamic program will help you build on your skills in developing relationships, making decisions and achieving results. You’ll learn how to interact with other people to improve cooperation, reduce conflict, maximize everyone’s productivity and achieve increased personal effectiveness.





This course is designed for directors and senior managers with leadership responsibilities. Other senior executives who contribute to the strategic management of their organizations, or those who are about to be promoted to such positions, will also benefit from attending this course.

The higher you go in an organization, the more important the people aspects of your job become. But people issues don’t become easier as people become more senior. This, coupled with the unrelenting pace of change in today’s business environment, means you need to direct and motivate your senior staff to enable them to cope and thrive on change.

You’ll analyze where your business is now and how to move it on to where you want it to be in the future. Through psychometric analysis, self-assessment and 360º questionnaires completed by your team, colleagues or management before the program, you’ll receive constructive feedback, enabling you to raise your awareness and plan your future development. You’ll leave equipped to play a major leadership role in your organization.





As pressure to work faster and more effectively increases, so it becomes vital to hone your decision making skills. You’ll leave this seminar with clear and effective strategies which can be applied to all decisions and challenges you face.

This One Day session will help you clearly identify your objectives, collect, analyze and interpret information, think creatively, generate options and potential solutions, present your recommendations persuasively and implement your decisions.





The program is designed for experienced, newly appointed or potential sales managers, as well as those who require a broad appreciation of strategic sales management.

As a strategic sales manager responsible for setting the strategy, culture, structure, roles and results required from the sales function within your organization, you must possess a variety of knowledge, skills and competencies.You need to be a strong leader, responsive motivator, efficient organizer, accurate forecaster, numerate budgeter, inspired speaker and a successful salesperson!

Your organization’s sales team is a powerful entity. It is the face of your business, able to make or break customer relationships and business reputations. Your sales managers and sales team need to be focused, directed, energized and motivated.

This highly practical program gives a wealth of ideas for achieving success within the sales function. The program is ideal for both the development of your sales team and your business with specific emphasis on the key skills of personnel development including coaching, counseling and motivation whilst also covering strategic business development, market strategy, recruitment and financial understanding including the critical area of budgeting. This challenging course will help you develop exceptional all round business skills and help you move from sales manager to inspirational sales leader.





Day 1:

Getting Started

  • Introduction to marketing (Inbound and Outbound)
  • Customer behavior towards marketing
  • Contemporary revolution of internet marketing and the role of traditional marketing
  • The difference between Inbound and Outbound marketing & characteristics of each
  • Most common and used channels of Inbound Marketing

Digging In

  • Getting Started with Internet marketing
  • Understanding the basics of Internet marketing channels
  • Understanding the benefits of the most common Internet marketing channels
  • Understanding the basics of constructing a well-planned Internet marketing strategy

Social Media for Business

  • The evolution of communication media
  • What is social media and why companies should care
  • How can social media benefit businesses
  • Developing your social media strategy
  • 10 common mistakes businesses make during start ups

Facebook for Business

  • Introduction to Facebook
  • How to promote a business page
  • How to advertise on Facebook
  • How to develop and execute a successful marketing strategy
  • Understand Facebook’s best practices
  • Understand Facebook’s role in marketing
  • The “Why, What and How” of leveraging on Facebook
  • How can you measure and keep an ongoing successful track of your Facebook campaigns?
  • Insights into Facebook Analytics to move rapidly and profitably against competition

Twitter for Business

  • Twitter 101
  • Basic Twitter Vocabulary
  • Twitter from a business perspective
  • Setting up and optimizing your profile
  • The use of twitter for marketing & branding
  • The use of twitter for public relations
  • The use of twitter for customer service
  • Tracking and analyzing twitter campaigns

Instagram for Business

  • Why Instagram7
  • Building a follower base through Instagram7
  • Using the hidden marketing tools behind Instagram7
  • Creating engagement
  • Converting followers to clients7

Visuals in Social Media Marketing 

  • Creating appealing visuals aligned with your overall content strategy
  • Creating the proper visuals to represent your company’s business model
  • Selecting the tone and voice of your visuals used in each channel
  • Using Photoshop to create your social designs
  • Design rules for each social channel

Day 2

Online Advertising

  • The use of online advertising
  • The elements behind successful online advertising
  • Defining main and target objectives for online advertising
  • Product segmentation in online advertising
  • Identifying target audience
  • Most common types of online advertising
  • Text advertising
  • Banner advertising
  • Sponsorship advertising
  • Text advertising
  • How it works
  • Benefits of text advertising
  • When to use text advertising
  • Elements to improve your ad performance
  • Elements to improve lead generation process
  • Tips for creating a successful text ad advertising
  • Writing a well-structured ad copy
  • Targeting the main three types of customers
  • Selecting proper keywords for text advertising
  • Common mistakes to avoid for keyword selection
  • Banner advertising
  • How it works
  • Benefits of banner ads
  • When to use banner ads
  • Elements that make an effective banner ad
  • Universal standards of banner ads
  • Google ads fundamentals
  • Introduction to AdWords
  • Account management
  • Campaign and group management
  • Keyword targeting
  • Language and location targeting
  • Ad formats
  • Budgeting and bidding
  • Measurement and optimization
  • Performance, profitability and growth
  • Managing multiple accounts

Search Engine Optimization (SEO)

  • What is the process of search engine optimization
  • Why is SEO important for business
  • Search engine basics
  • What are crawlers
  • What is indexing
  • Search engine algorithm and index
  • What is meta-tags
  • Basic SEO checklist
  • SEO fundamentals
  • Getting keywords for SEO
  • Optimizing digital assets
  • Making search engine friendly
  • Most common mistakes of SEO
  • SEO migration plan
  • Link building for better SEO
  • Search analytics
  • Other common techniques of SEO

Email Marketing

  • What is email marketing
  • Why we still use email marketing
  • The basics of email marketing
  • Building connections for a better email marketing campaign
  • Where to build your connections’ list
  • How to build your connections’ list
  • Collecting information and permissions for organic email marketing campaigns
  • Creating valuable email marketing
  • Informative email characteristics
  • Promotional email characteristics
  • Common practices for a successful email marketing campaign

Web Marketing Analytics

  • Why do we need a web marketing analytics tools
  • Most common tools for website measurement
  • How and when the collected data will help your marketing campaign
  • Defining the elements of web marketing tools

Learning Outcome

After attending this course, you will be able to:

  • Successfully use the Internet for marketing activities
  • Become an expert in the latest techniques of social media and online marketing channels
  • Understand the context of Internet marketing, e-business models, performance matrix, and the role of strategic planning
  • Identify various modes of Internet marketing channels and proper implementation of each tool
  • Know how to use marketing functions of product, pricing, distribution, and marketing communication for a firm’s E-marketing strategy

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